Hello from 2030: With events ranging from a ‘Trend Safari’ at the European Health and Fitness Forum (EHFF) to a FIBO CONGRESS featuring the most important topics in the fields of business and training, this year’s programme is outstanding.
FIBO CONGRESS – the knowledge-booster for your business Three days of invaluable knowledge transfer: from 2 to 4 April, the FIBO CONGRESS is taking place alongside the trade show. Participants will be able to take advantage of the more than 35 years of expertise offered by the German University of Applied Sciences for Prevention and Health Management (DHfPG) and the BSA Academy (BSA), who are taking over the organisation and implementation of the FIBO CONGRESS for the first time this year. Three days of business expertise and over 80 practical presentations await participants in an event that has been clearly structured into individual topic worlds: ‘Health (Fitness, Nutrition, Mental Fitness)’, ‘Management’, ‘New Business – Start-ups’, ‘Occupational Health Management’, ‘Sun, Beauty & Care’, ‘EMS Training’ and ‘Physiotherapy’. The entire ‘Management’ programme will be available in English.
Management ideas for maximising business success What are the current and future strategic challenges facing the industry? How can online marketing be used effectively to acquire new members and increase the loyalty of existing members? Participants in the management presentations will discover the answers to these and other questions. Top speakers will reveal how fitness studios can create successful content strategies to expand their reach in social media and acquire new members. For participants who are interested in starting their own businesses, there are various presentations focusing on strategy, planning and financing for start-ups. These will cover a range of topics, including the importance of selecting the right location and the possibilities that are available for hedging risks. The programme also highlights what lies behind successful leadership, presents a ‘recipe book’ for employee and team development, and explores recruiting in the age of Generations Y & Z. Furthermore, Henrik Gockel, owner of the ‘PRIME TIME fitness’ boutique studio chain, explains how boutique studios are changing the market, and what fitness studio operators can do to react to this trend.
One-, two- and three-day tickets for the FIBO CONGRESS are available starting at 99 euros at www.fibo-congress.com. Not only do these tickets allow you to visit the presentations of your choice, but you can also visit FIBO free of charge on the day(s) of your ticket. Holders of FIBO tickets can also obtain upgrade tickets entitling them to visit the FIBO CONGRESS.
Hello from 2030: The European Health and Fitness Forum (EHFF) looks ahead to the future On the day before FIBO, EuropeActive once again offers the opportunity to obtain valuable industry insights at the top-notch European Health and Fitness Forum while meeting the most successful manufacturers and operators from around the globe. Under the motto ‘Hello from 2030’, for instance, Swedish futurist Magnus Lindkvist will be going on a ‘Trend Safari’. For more than 20 years now, Lindkvist has been studying the most interesting and influential trends that are set to shape the world over the decades to come. Other topics that will be covered at the EHFF 2020 include agile company culture, digitalisation, and how fitness rooms can be designed for the next generation. There will once again be a focus on the latest industry figures from Europe and the outlook through 2030.