Series FitTech Radar (I): These start-ups change the fitness and health world
Accelerators of fitness technology trends: founders Phil Southerland, Anthony Katz and Daniel Tal Mor (Credit: Supersapiens, Hyperice, Lumen)
More independence for personal trainers, the re-discovery of hearing, fast insights into one’s own body and pistols for sore muscles. Technologies accelerate trends that will “beam” fitness, health and wellbeing into a new era. Four trends – and their accelerators.
Trend 1 - More independence for personal trainers - turned into digital Bravehearts thanks to technology
Are personal trainers heading for a new phase of independence thanks to technology? An era where trainers can expand their business through digital sales channels? These examples show where the journey might be heading.
Example Grndhouse: Early this year a group of well-known coaches from London started their own, digital fitness platform under this name (slogan: “No Gym? No Problem.”). The founders banked on a shared customer base of over 100,000 fitness fans – and on a niche: “We are the first online platform to specialise in power-based training,” says co-founder Louis Rennocks.
Example Morpheus: The combination of tracker and App helps coaches to adapt work-outs to individuals on the basis of data including their degree of recovery. Founder Joel Jamieson focuses on the “Recovery” niche for his start-up.
Example Hero Workout: Coaches reach out to more people via online courses: we’ve heard that before. What’s new is the idea to personalise the audio work-out sessions live –based on bio data captured by a tracker. AI knows, for example, when to cheer individuals during their work-our sessions.
Trend 2 - Audio Tech: Targeting ears rather than the eyes
Thanks to technology hearing increases in importance as a sense addressed in the fitness and health context. Be it for ears with Hero Workout or Auro, in digital gyms, in storytelling gyms with Zombies, Run – or with new aspects such as audio interfaces and composer AI.
Audio Interfaces: “Audiolisation is the new visualisation,” says and believes Andreas Gall, sound engineer, former radio producer, ex-Head of Innovation at Redbull and a fan of audio interfaces: He equipped downhill biker Max Stöckl with sensors and microphones before going downhill in order to visualise to the sportsman how his inner motor system works afterwards using bio feedback.
Composer AI: The algorithm of the Endel App produces individual sound worlds on the basis of personal and regional data. To this end, the software calculates the ideal sound based on heart rate, movement and the actual lighting and weather of that region. The more input the system gets the better the results it produces, explains CEO Oleg Stavitsky.
Trend 3 - Glance inside the body: now also works at home
A well-researched glance into one’s own body – used to be reserved to physicians and their medical devices. Today, however, you no longer have to complete medical school and run a doctor’s practice to measure processes in your own body: from blood sugar levels to fat burning – today, this can be achieved with sensors and trackers for home use.
Lumen for example: The tandem composed of breath analyser and APP analyses your metabolism – am I burning carbohydrates or fat? The results deliver “sound decision support” (CEO Daniel Tal Mor) for food choices for fitness or slimming.
Supersapiens for example: Where does my body’s fuel gauge stand? How much fuel do I consume, how big is my reserve? Supersapiens uses a sensor on the arm to measures glucose levels live. “We provide athletes with insights into their bodies’ ‘fuel tanks’ and this will fundamentally change their views on energy management,” says Phil Southerland, founder and CEO.
Trend 4 - Technology for prevention and regeneration: sensor and pistols
You can recover before and after working out. New technologies help you to do so.
Prevention: "There are secrets that your body tries to share with you and which we can now measure. This data can forecast your performance level better than your own intuition,” says Will Ahmed, founder of Whoop. His tracker App combination measures fitness, sleep and regeneration data in real time – and gives advice: How much recovery time do you need to be fully recovered for training?
Regeneration: Boots that regenerate legs with compressed air. Pressure impulses generated by massage pistols: Technically supported muscle regeneration is a new hype. One of the “leaders of the pack” in this movement is the US-American company Hyperice. The first users of this technology included NBA players LeBron James and Kobe Bryant. Today, professional athletes in other disciplines also use these new regeneration devices. A recent example being Erling Haaland, the successful German Premiere League striker playing for Borussia Dortmund and member of the Norwegian national team.
About the FitTech Radar series
Technology increasingly interferes with the fitness and health world on many levels. What tech trends are we in for over the coming months? In this monthly series the movers and shakers behind our cooperation partner FitTech Summit provide you with insights into tomorrow’s world of fitness and health technologies.
About the author Maximilian Gaub He is the co-founder and CCO of FitTech Summit headquartered in Munich. The conference and networking platform deals with fitness technologies and the future of well-being and active lifestyle. “We connect and support market players – we are the ‘Parship’ of the FitTech world,” he says.
About the FitTech Summit Want to know more about the trends, protagonists or examples presented in this release? Then tune in from 25 to 28 May – when the Who-is-Who of the global fit-tech community will present innovations and market visions at the FiTech Summit Digital Edition.