Digital fitness offers can complement but not replace - Why fitness studios will remain highly relevant in the future powered by fMi (in German)
Themes: Future of Fitness- Digitalisation, Franchising, Newcomer
Due to the COVID 19 pandemic, many people have trained at home using digital services such as video work-outs or live streams. In this article, Janosch Marx (fitness MANAGEMENT) and Florian Kündgen (German Fitness Association - DSSV) explain why the digitalization of offers can only be a complementary solution and what the big differences to training in the gym are. The personal support provided by qualified personnel and the safety and greater efficiency of equipment-based training in the studio are just a few of the points that make it clear why fitness studios will continue to be the first choice for those exercising in the future. But this does not mean that the fitness industry cannot benefit from digitalization. The speakers will also highlight important areas and possible applications.