Connect or be connected: Digitizing gym's inner workings powered by FitTech Summit (in English)
Themes: Future of Fitness- Digitalisation, Franchising, Newcomer
How gyms can embrace digital workflows, digitize internal processes and drive customer engagement
Today, gyms are at risk of staying in the analogue world while the fitness and wellbeing industries are entering the digital age. One might say, gyms are really good at playing the game of rock, paper, scissors: Investing in expensive hardware (rock), creating analogue non-scalable processes (paper) and trying to adapt one-size-fits-all-strategy for their clients (scissors). In this panel, we'discuss how gyms can embrace digital workflows, digitize internal processes and drive customer engagement and accuntability through smart use of data and connected equipment.