Digital Transformation in Today's Fitness Facility
Thanks to a wave of digitally enhanced products and services, the fitness industry has undergone a massive digital transformation in recent years. At-home fitness products, more competitive price options, and a wealth of new and exciting fitness experiences have shifted power from the facility to the consumer.
As such, we’ve seen a huge need for fitness facilities to stay competitive in an ever-changing marketplace. In order to better service the now strong consumer, fitness facilities must supplement their operational excellence with a digital platform that provides sophisticated analysis of consumer behaviors and trends, self-service options for consumers that are convenient and time sensitive, and insights on the efficacy of fitness experiences within their clubs to retain their current members and attract new ones.
This is made possible through innovative products like the Business Intelligence module powered by Machine Learning at Perfect Gym. The algorithm is specifically tailored for fitness facility interactions to provide forecasts and recommendations based on member behaviors and trends. For example, clubs can now understand the likelihood that a specific member or population will leave a fitness club within a period of time. This allows the club to intervene with special offers to better understand the needs of their clients to help them stay on track. Another feature is the class recommendation engine, which provides clubs with recommended classes based on profile similarities of their members in other clubs. These kind of recommendations provide the necessary data to innovate fitness experiences within your club to find the best experience on a member-by-member basis.
Gone are the days of guesswork and intuition; now clubs will have the mechanisms and capabilities to provide the right kind of experiences in their club on a granular and population level. As the algorithms age over time, different data interactions are weighted more or less important based on the longevity and satisfaction of the members associated with those interactions. Thanks to the Perfect Gym platform, you can take your facility from being a place of choice, to being a brand of choice.