Anna Lisa Martin-Niedecken
Anna Lisa Martin-NiedeckenPerson-Description
Anna Lisa Martin-Niedecken is Senior Researcher in the field of Game Design at the Zurich University of the Arts and CEO and Co-Founder of Sphery AG.
With her background in sports science and her expertise in game research and design, Anna has been researching and shaping the digital future of sports for over 10 years. Among other things, Anna presented her work at TEDx Zurich and was awarded as one of Switzerland's 100 Digital Shapers in 2020.
With her research and development work, she also laid the foundation for the Zurich-based FitTech Startup Sphery, whose "ExerCube" - an immersive, game-based training environment - has been taking workout and training routines to a new level in a wide range of application areas since 2018.
The Sphery Team has been awarded several renowned prizes for its multi-faceted innovation (e.g. FIBO Innovation & Trend Award 2019/2020, German Innovation Award 2020, German Design Award 2021).