A valley of innovations

© FIBO / RX Austria & Germany

In California, you find them in Silicon Valley - the major tech companies and innovation-creating unicorns. In Cologne, they will be found from 13 to 16 April at FIBO: in Tech Valley in Hall 7. For the first time, FIBO is dedicating a separate area to a new generation of suppliers. Visitors and investors, tech-savvy fitness fans and retailers will find the latest disruptive technologies as well as innovative training software and hardware solutions of a digitalised fitness and health industry. These include new exhibitors such as Multipull and Dewboard, who have created true training and analysis all-rounders for everywhere with their devices to go. Likewise, key players like EGYM come to FIBO with a big case. EGYM will present three different studio concepts as best practices in a showroom. Included: smart premium solutions, trainerless studios as well as physiotherapeutic concepts. But that is not all. A total of 33 exhibitors form the Valley of Innovations.

In the immediate proximity of Tech Valley, in Hall 7, C64, FIBO is organising this year's Future Forum together with its partner, EuropeActive.  In exciting lectures and expert talks, visitors will have the opportunity to immerse themselves in the fitness world of tomorrow and actively drive the future of the industry. Thursday will be dedicated to the biggest trend of recent years, digitalisation. Top speakers will show how digital processes and the implementation of fit-tech can offer better service and expand the market. On Friday morning, the focus will be on raising standards, the associated professionalisation of the sector and the necessary up-skilling of employees. This is the only way to increase confidence in the sector. The afternoon is all about health. Speakers will offer solutions to the challenges faced by the health sector and highlight the role of fitness training in people's well-being. The Future Forum on Saturday offers a real highlight. The whole day is dedicated to community and empowerment. Presentations range from gender equality to the LGBTQIA+ community and are as exciting as they are valuable for the entire industry - from CEOs to end consumers. The crowning glory of the Future Talks will once again be the Digital theme. On the last day of the fair, we will look ahead and lay the foundation for the digital future of the industry.

When it comes to the future of the industry, they cannot be missed: Young start-ups with the latest disruptive ideas. This year, FIBO offers them a unique opportunity. In the midst of the Future Forum, they will have two hours to pitch their ideas, products and solutions during the Tech Valley Open Mics on Thursday from about 12 pm. With large companies and investors, the audience includes exactly the right target group to use FIBO as a kick-off for great success. Shortly after the announcement, 19 start-ups had already registered.

Further information on the programme and the renowned speakers can be found at here. 

About FIBO

FIBO pursues the vision of a strong and healthy society and as a global network makes an essential contribution to a long and fulfilling life for people. At the annual FIBO Show, therefore, all players from the fitness, wellness and health sectors come together and form the hot spot for innovations, investments and trends for an active lifestyle. Over the course of four days, FIBO offers here not only business, networking and continuing education at the top level, but also numerous exciting and impressive live experiences. The next FIBO Show will take place in Cologne from April 13-16, 2023.

More info: fibo.com

About RX

RX is dedicated to creating business for individuals, communities and organizations. By combining data and digital products, RX makes 400 events in 22 countries and 43 industries more engaging. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business clients. rxglobal.com

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Leonie Ophey

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Leonie.ophey1@rxglobal.com