9. March 2022
Fitter with CBD? Nutrition trend featured with dedicated area at FIBO
Nutrition will play a prominent role as a theme at FIBO. And there is currently no avoiding one trend in this segment: Cannabidiol – for short CBD. The Leading Trade Show for Fitness, Wellness and Health will feature it prominently.
CBD products can actively support sportspeople during training and competitions. In a dedicated area of Hall 5.2 FIBO 2022 – in cooperation with Behrentin Communication GmbH, the organiser of the CBD trade fair ‘The Body for Sport, Beauty, Wellness and Pharmaceutical Products’ – will therefore present this trending theme at the trade show from 7 to 10 April 2022.
CBD promotes fast muscle regeneration
Dieter Behrentin and his agency are the official organisers of the integrated CBD trade show THE BODY. He explains: “During sports muscles are strained and overstimulated. CBD and also other cannabinoids help promoting fast muscle regeneration as well as relaxation,” says Behrentin and adds: “Additionally, CBD can produce a pain-relieving and anti-inflammatory effect on muscle tensions and inflammations in the body.” In Hall 5.2. visitors will therefore be able to find comprehensive information on the use and marketing opportunities as well as latest scientific findings.
Lifestyle Area Hall 5.2
In research, too, the numerous benefits of CBD are studied. In skincare CBD promotes natural skin regeneration and supports the body in restoring skin’s natural barrier. Furthermore, CBD promotes hair growth thereby making for a full and healthy head of hair. The benefits of CBD will be presented by Marco Hoffmann of Swiss Gate AG on 10 April, from 2.15 pm – 2.45 pm.
Design launch at The Body'Tec 2022, Hall 5.2
Saturday, 9 April, will see the first designer hemp shirt in finest hemp being launched as part of the Hemp-Textile Symposium ‘The Body'Tec’ at 2.00 pm. The designer piece scores points with both quality and style. Textile engineer Ursula Mock will deliver a keynote on the “Challenges and the Complexity of the Textile Supply Chain in the Hemp Segment” the same day. In cooperation with the premium-design label vol(t)age the debut edition of the ‘The Body Hemp Premium Line’ will be introduced. Here trade visitors will be given the opportunity to convince themselves of the new softness of the line.
Meeting Point Health & Wellness, Hall 8
The Meeting Point Health & Wellness in Hall 8 will also make CBD a theme. Speaker Simon Zweigler of ‘feels like’ will be talking about CBD in sports here on 10 April, from 3.00 pm – 3.30 pm. By way of example he will demonstrate that cannabidiol is anti-inflammatory, pain-relieving, neuro-protective and can support healing processes after sports injuries. Sportspeople can also benefit from anxiety-relieving and sleep-promoting effects and even reduce stage fright.
It is the world’s biggest trade show for fitness, wellness and health and the place for innovations, investments and trends: At FIBO in Cologne decision-makers from the entire fitness industry, up-and-coming entrepreneurs, club operators from numerous countries, trainers, health care actors and the fitness community meet. Beyond, FIBO offers international business and networking as well as a great live experience. Expert information and continuous education are also a priority at the trade show. In 2022 FIBO will be held from 7 to 10 April. www.fibo.com
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Silvia Atanasova Mireva
Content & PR Manager