23 June 2022, by TRUE FItness

TRUE's Promise to You: Integrity Matters

We Build Equipment and Relationships with Integrity

© TRUE Fitness

Since our founding in 1981, TRUE Fitness is guided by two core principles: Build the highest quality products and support them with superior service. 


The integrity applies to the high-quality, long-lasting materials we use to build our equipment, but it also extends to the dedication to our customers and their needs. Over the years, the fitness industry has changed and the needs of our customers have evolved, but those principles remain the same.

We will do whatever it takes to keep your facility going strong. Our experienced team provides end-to-end service from facility planning to maintenance to providing your machines with the newest technologies. You can count on TRUE Fitness for the best service in the industry, provided by a team focused on optimizing the life of your equipment.

Product Design
Thoughtful design is part of our heritage & core values. Since the beginning, we’ve taken into consideration how we can improve the experience for both the exerciser and the facility. Our team of industrial designers and engineers approach products from all angles: performance, durability, aesthetics, and innovation. Our process includes listening to our customers and understanding what is needed to make their facilities more successful. 

Today’s users expect their experience to fit seamlessly into their tech-driven lives and, as the head of your facility, you expect the same. Our software engineers have created data-drive hardware and software solutions to elevate operator and user experiences. So whether you’re looking to gauge the health of your products with asset management or to provide your members with a complete dashboard of their workout history, we’ve got you covered.

© TRUE Fitness


We take the quality of our equipment personally. Superior practices are woven into the fabric that makes TRUE Fitness. This has always been a priority to our founder and owner, Frank Trulaske. From day one, we set out to manufacture premium products that can be relied on in all environments. 

TRUE Fitness machines are put through rigorous and systematic quality testing to ensure excellence for both the exerciser and the facility. We understand that these machines endure intense and sustained use and that their success is your success. So, we apply long-standing practices in order to optimize your facility’s investment in TRUE Fitness. Our products are tested to stand up to any challenge put forth.


Customer Service

The centerpiece of TRUE Fitness’s ethos is customer service. We dedicate ourselves wholly to this philosophy and live it every single day. We take it personally. Customer service is a part of every action we take: from shipping 99% of service parts the same day to facility planning to flying engineers and technicians across the globe. Our commitment is to serve our partners at all costs and to always do what’s right over what’s easy. 

"Integrity Matters" is more than a tagline for us. We believe this is a guiding principle as an organization. We believe in approaching our partners with integrity and a personal touch that can’t be matched.