26 January 2022, by Maximilian Gaub

How will Medical Practices and Pharmacies benefit from Fitness Technologies in the near Future?

Five outlined scenarios, which roles practices and pharmacies could increasingly take in the future. 

© Shutterstock

They show the way in the jungle of new technologies or they interpret the new flood of health data: Healthcare professionals still have a chance to be part of the healthcare tech revolution. Five outlined scenarios, which roles practices and pharmacies could increasingly take in the future. 


1. Practices and Pharmacies could recommend Apps and Devices

445 million wearables were sold in 2020, more than 350.000 health apps are waiting in the app stores of Apple and Google. The gadgets measure vital data from pulse to oxygen saturation, and the apps turn them into health tips. But with so much choice, patients are overwhelmed. What role could practices and pharmacies play in the new jungle of technological medicines? "For example, as a neutral guide that patients trust," suggests Natalia Karbasova. She is founder and CEO of FitTech Company, Europe's most relevant fitness and health technology conference.


2. Pharmacies could sell Health Gadgets

Tech gadgets that perform medical functions should be available where professionals can advise customers. A tech corner in the pharmacy, along with competent advice, creates trust in the new technologies - especially among people who otherwise have fears of contact with technical devices and apps. "That's why many of these new products should also be available in pharmacies," says Andreas Arntzen, CEO of Wort&Bild Verlag.

 © Shutterstock

3. Healthcare Professionals could help interpret Fitness Data

Fitness apps increase motivation to work on one's health and encourage personal initiative to do so. But that can turn into a negative. "If someone now learns through self-tracking that she or he doesn't actually have any particular stamina, then that can definitely gnaw relevantly at one's self-worth," says psychologist Dr. Vivien Suchert. This can be countered by competent advice from doctors and pharmacists, who teach patients to listen to their bodies just as much as they listen to their smartphones.

© Shutterstock

4. Data from Fitness and Health Apps enable better Diagnoses

When a doctor measures pulse or blood pressure, it's a snapshot. But many health problems can only be detected through longer observations. Doctors who give their patients suitable devices for this purpose or analyze the data from their patients' wearables make better and faster diagnoses. Especially in the prevention of diseases such as diabetes, obesity, back pain and cardiovascular disease, these are helpful tools that can save patients a lot of suffering and health insurers a lot of money. "More data is a prerequisite for safer and better medicine, says Jörg Debatin, Chairman of the Health Innovation Hub of the German Federal Ministry of Health.

5. More Electronic Data saves Paperwork

Secure authentication systems via blockchain technologies will allow the introduction of electronic patient records, prescriptions and certificates in a few years. "Data helps with diagnosis and is increasingly a prerequisite for targeted therapy tailored to individual patients," says Debatin. Digitization also saves a lot of paperwork.



About the author Maximilian Gaub
He is the co-founder and Chief Content Officer of FitTech Summit, which is based in Munich. The conference and network platform focuses on fitness technology and the future of well-being and active lifestyles. In his words: “We establish links between market participants and provide support.”


About the ‘FitTech Radar’ series

Technology is increasingly extending its tentacles into the world of fitness and health. What tech trends can we look forward to in coming months? In this series, the people behind our partners at FitTech Summit share their insights into the future world of fitness and health technologies with you.