The world is changing. Faster than expected. The pandemic acted as an accelerator. The fitness industry is feeling the effects of this, especially in terms of digitalisation and changing consumer behaviour. It will have to react with specific concepts - indoor, outdoor, personal, digital and above all individual.
Health, fitness and concentration on what is really important have become massively more relevant. Our industry is at the centre of a new attitude towards life. Because, in addition to the worldwide commitment to more health through exercise, many other major topics such as digitalisation, inclusion and diversity are on the agenda.
This change offers a great opportunity to move great things together. Let us set off into a new era. Back to old strength and into the centre of society. In the spirit of our core message: For a strong and healthy society.