More style in life
In Hall 4.2, we bring together trends, products and innovations for an active, healthy and self-confident lifestyle. Visitors, influencers and industry decision-makers love the diverse opportunities to discover, try out, store – and you will find exactly the contacts with your products from the areas of Healthy Sports Nutrition, Beauty and Fashion that will bring your business forward in the long term. Other special attractions include the Lifestyle Area with exciting presentations and talks, as well as the Innovation Area for start-ups from the above-mentioned segments. Make a lasting impression on the market and position your brand perfectly.