Employee qualifications – and your own – should have a positive impact on the business and increase revenue. They should even lead to more efficient marketing.
The unbelievable growth experienced by the German and global fitness markets in recent years and decades has had an impact on both the type and scope of professional development opportunities that are available. The choices are endless – be it one-hour online seminars, dual-study programmes for secondary and higher education, various courses of study leading to ever higher degrees and levels of qualification or even practical qualification measures of all types and kinds. Even when it comes to the organisations offering these training and professional development opportunities, the scope and variety are seemingly unlimited.
It goes without saying that anyone who loves their job will welcome any sort of training and development. If only time and money were unlimited. At some point, priorities have to be set. Some employers may not consider it to be a very high priority, while some employees would happily spend all their time attending courses, seminars and conventions.
How to decide? Every professional is well aware of the objectives for the company – and for their own career. When this knowledge is paired with the corporate strategy, a theme quickly becomes evident, one that should be used as the basis for all company decisions. Even decisions regarding professional development – both the budget for these measures and the time that should be devoted to them – can be determined and justified in this way. After all, there is a world of difference between wanting to do something and having the skills to do so.
One should never forget about the marketing benefits, either. To use an example from another industry: the types and numbers of organic labels and products are growing exponentially. Hardly any portfolio fails to note its relevance for sustainability, ecology or social welfare – in every single communication and advertising measure. This improves the brand image, offers incentives to buy, gives consumers a clear conscience and makes them willing to pay higher prices. Transfer: Employee qualifications – and your own – can be efficient marketing measures for services in our fitness industry, as it is an area that is shaped by emotion and people.
The pivotal question is, which qualification is best suited to helping the company and/or its core business? …– and one’s own career? The answer to this question – including rough quantification – quickly reveals that even larger investments in professional development pay off more quickly than many people realise.
It is worth noting that some of the most important providers will be present at the new FIBO CAMPUS in 2019. Here, a single ticket is all you need to make numerous professional development goals a reality.
By Max Barth, Managing Director of bodyLIFE Medien GmbH
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